TAIWAN EXPO
TE orchestrated Taiwan Expo 2023 in Mumbai, a dynamic project that leveraged a 360 IMC mix of PR, Outdoor, TV, Digital, Print, Activation, Direct Marketing, and on-ground show management, to enhance business opportunities and trade ties between India and Taiwan.
The three-day expo, themed ‘Explore Taiwan in India’, featured six themes and seven pavilions. It was inaugurated by James C.F Huang, Chairman of TAITRA, and Shri Devendra Fadnavis, Deputy Chief Minister of Maharashtra. The event included a press conference and expo at BEC, NESCO, attended by distinguished ministers and VIPs from the world of trade. Check out the video below.