IKEA NAVI MUMBAI STORE LAUNCH
The omnichannel launch catered to an audience of 2.5 lakhs with a series of events over 3 months. Our responsibilities included meticulous planning and logistics in addition to conceptualizing & producing the mammoth launch within the strict guidelines of pandemic era.
Our SOW:
Online registration & Onsite Crowd Management | COVID protocol Audience tracking.| Employee & Co-Workers engagement | Hybrid Press Conference with a live telecast | Content Creation: Shoots for multiple brand AVs and store walkthroughs aired on social media.| Grand store opening for customers.